Social Media is increasingly being driven by video more than any other content. But how do you keep the beast fed without breaking your entire marketing budget? By getting involved with a production company that wants to create with you! Here's an example: Boogie Nights Atlantic City is one of those rare nightclubs that doesn't take itself too seriously. It's always focused on fun and looking for new ways to engage new customers. They wanted to take their popular in-club Pop Culture Trivia screens out into the streets to create a mini game show for social media. It was amazing how many characters we ran into that wanted to play for free passes into the club. We came up with a simple production model with club owner/producer David Pena and it worked efficiently and economically. We eventually got a dozen "mini-shows" in just one day's worth of shooting. The final cost ended up being less than $300 per "mini-show".
Jake Glassey Jr.