Need a video for your website or social media?
The Internet is our fastest growing business sector. It has enabled all of us to have our own TV station, radio station and newspaper all rolled up into one immediate portal for the world to see. And there is no better immediate content upgrade to a website than a video, and there is no better lure to your website than a video on Youtube, Facebook and Twitter. However, far too many videos on the web do not apply the same broadcast quality production standards that we all have become accustomed to over the last 70+ years of television watching. It's kind of cool to have some kids whip up a quick shaky video on the cheap and post it in a couple hours. But is that what you really want to represent your company? We think your website is your TV station, and your videos should be able to air on any station in the country.
Recent Web Videos
AC Beerfest goes to Sam Adams!
Good Time Tricycle is truly one of the best at expanding customer experiences and creating brand loyalty. Case in point, he is now offering Atlantic City Beer & Music Festival goers opportunities further explore craft beer in America with special deep dive tours with the best beer makers in the world... oh, and have a little fun along the way. We went a long for the ride and created this travelog video for GTT's facebook page and website.
Jewish Community Center of Margate
The Jewish Community Center of Margate has one of the finest fitness programs in South Jersey. Unfortunately, their most people in the region do not know it is open to everybody and the depth of their program. The most efficent and effective way for them to get the word out was to use video on social media, especially Facebook. We created a series of video segments that featured different instructors, programs and clients.
Acuity Specialty Hospital of New Jersey
One of the perks of our work is we get to meet some really impressive people and tell their story. William Allen is certainly one of them. We also get to work for some really impressive companies like Acuity Specialty Hospitality of NJ. Here's a video that provided us an opportunity for both. Its not often that you get to capture genuine appreciation between a business and their client.
Stop North Jersey Casinos
Our home base is the South Jersey Shore Region, right outside of Atlantic City. Its a great location for us because we can easily work in the DC, Philly, NYC area while still having a great way of life on the shore. It has also enabled us to work closely with the Atlantic City casino industry. This past winter, Trenton politicians pushed through a referendum on the creation of two new casinos in the north New Jersey region. That development would be devastating to the Atlantic City Area. Local state Assemblyman Chris Brown approached us to put together a series of Facebook videos that would "vigorously" (Chris Brown is a bit of a scrapper) make the case against North Jersey casinos utilizing videos from his committee hearings, town hall meetings and panels about the subject. We went through all the video but it was still a little "wonky" so we chose to create a hook with Youtube "epic fails" scenes to set the theme of the videos (sort of like the Geico commercials use common puns) and apply a "Reason" number to it (because there are so many reasons why it's a bad idea). Each video generated 10-15 thousand views and 100+ shares very quickly and established the message that the pro-North Jersey Casino forces had a fight on their hands.
That Retro Game Show
Boogie Nights Atlantic City is one of those rare nightclubs that doesn't take itself too seriously. It's always focused on fun and looking for new ways to engage new customers. They wanted to take their popular in-club Pop Culture Trivia screens out into the streets to create a mini game show for social media. It was amazing how many characters we ran into that wanted to play for free passes into the club. We came up with a simple production model with club owner/producer David Pena and it worked efficiently and economically. We eventually got a dozen "mini-shows" in just one day's worth of shooting. The final cost ended up being less than $300 per "mini-show".
Hello Sunny in NYC
One of the most difficult issues to solve in producing video content for social media is figuring out how to budget for it and developing stories that will work in that 1-3 minute sweet spot. ACP has the experience and skill to solve these problems by shooting one event and creating several individual videos from the one event. Here is an example of three distinctly different stories that can be used on any social media platform or website but all three were shot for the same client (Greater Fort Lauderdale Convention & Visitors Bureau) and at the same event. GFLC&V was able to use these over a three week period and the fashion video can easily be reused. We were also tasked to provide B-roll of the event for TV news stations in the NYC market. So from one ACP shoot, the client got TV news coverage, a promotional video for sponsors and three social media video hits. That's excellent value for one shoot and reduces the cost per video for social media.
Sea Isle City, NJ
Sea Isle City is a family destination jewel on the Jersey Shore. For over a hundred years, they have been providing summer memories for generations of East Coast families. And even though Sea Isle's business is providing shared vacation experiences from one generation to the next, that doesn't mean they are behind the times in marketing. Here are two videos we produced for social media marketing for Sea Isle City's winter 2016 campaign. We followed this family for a day at the end of the summer to create a video scrapbook of the day. We have also taken this footage and re-cut for :30 & :60 TV ads for the Philadelphia market.
PahaQue Teardrop Dome
ACP found itself in the deep deep desert of Arizona producing product videos for Pahaque Wilderness. For you camping enthusiasts, you might want to check out the Teardrop Dome. The video is to be used as sales tool on their website and to demonstrate how easy it is to set up. Simple production, but quite a travel to get to the location. Absolutely beautiful country!!
Plum Beach Farm
A big part of our job is to help the viewer discover something new in the hope they will venture out themselves and visit the client/subject matter of the video. Well for us to do that, we actually have to go and discover for ourselves. And the best videos are the ones where we actually did experience the act of "discovery". That is certainly the case with Beach Plum Farm. David has lived in Cape May County for most of his life and this gem of a place (and festival) caught all of us by surprise.
Tropicana Saturday Fireworks
Tropicana AC made an $80 million dollar investment on their Boardwalk side of the building including a stunning multimedia light and sound show. They went ahead and up the experience ante by adding a fireworks show every Saturday night on the Boardwalk and the beach. The fireworks were a surprising smash hit and the awesome show become the boardwalk buzz for the whole summer, pretty amazing considering how many firework shows are seen every year. Here is the video we created for their social media from one of the July Saturday shows.
Chalk this one into the "you never know" column. Little Kohlsen Fisher is a HUGE Flyer fan. His family played a joke on him and gave him a Penguins Jersey for Christmas. His response was captured on video and it went viral and was covered by news agencies around the country. The Flyers gave him a wonderful "replacement" gift, The VIP treatment at a Flyers game. Our cameras were there to follow them and capture Kohlsen's Big Adventure with his dad and favorite team.
Atlantic City Beerfest
Atlantic City Beerfest has become the second-largest beerfest in the country and it's certainly 1st in fun. There are probably more characters per square foot at the Atlantic City Convention Center on Beerfest weekend than any place in America. There was enough video shot to fill an hour, but web videos for Youtube and websites work best if they are as tight and short as possible. This is our 7th consecutive year working with Beerfest producer Jon Henderson. He and the event have become so successful, it has spawned a series of upcoming shows for his company Good Time Tricycle in other cities across the country.
Jersey Shore Pharmacy
Jersey Shore Pharmacy is one of the most respected compounding pharmacies on the East Coast. Mark Taylor and his staff can compound pretty much anything and do it with an amazing amount of professionalism and energy. Mark has become an expert in compounding for animals and has worked with zoos and animal rescue groups from all over the Mid-Atlantic. They wanted a companion piece to their main promo video we did for their website that focused on their unique veterinarian compounding.
Master's Farm & Caesars
The foodie revolution continues in Atlantic City and Caesars Entertainment is on the fore front of going local for their great restaurants. Here is a web video we created for their social media that takes us with some of their chefs to Master's Farm, a local organic family farm. Watch to the end, you'll see a great little recipe put together in seconds!