Need a B-Roll Package?
"B-Roll" is a production/editing term that refers to the filler "B" footage that cover edits within the "A" Roll. The "A" Roll is the spine of the presentation like an interview or the audio track of a news story. The "B" Roll shows what is being discussed on the "A" Roll.
Quite often, shots and interviews are provided to TV news stations so they can make it part of their news story. However, every news station has its own unique presentation style or signature. To give them a completely edited, fully mixed piece is tempting but it limits the coverage possibilities. It's best to give news stations the best materials clean, raw and edit "friendly". Knowing what the producers are looking for and what editors need can sometimes be two entirely different things. The trick is knowing how to please both. Our long history of being both serves us well with that trick...
Quite often, shots and interviews are provided to TV news stations so they can make it part of their news story. However, every news station has its own unique presentation style or signature. To give them a completely edited, fully mixed piece is tempting but it limits the coverage possibilities. It's best to give news stations the best materials clean, raw and edit "friendly". Knowing what the producers are looking for and what editors need can sometimes be two entirely different things. The trick is knowing how to please both. Our long history of being both serves us well with that trick...
Recent B-Roll Package
Harrah's AC New Meeting & Convention CenterHarrah's was putting on the finishing touches of a new state of the art meeting and convention center but they needed a B-Roll package to give to all the regional and national media for the ribbon cutting ceremony. We had just one day to go all over the expansive facility to capture all of the impressive mix of utility and design. The facility is now fully booked out for its first year.
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The All New Tropicana ACTropicana Atlantic City is currently going through a series multi-million dollar renovations and upgrades and a total corporate re-branding.
There is so much going on at such a furious rate, we have to shoot around construction workers as they wrap up one area and move over to the next. The best way to publicize the investments and make it possible to share the story with the media was to have one crew (ACP!) capture the new stuff and provide it to media outlets rather than have dozens of camera crews try to work around the construction. Here is the B-roll package we provided before the crucial Memorial Day weekend so media outlets could include the "new" Trop story for all of their summer at the shore stories. |
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SCORES Atlantic CityScores Atlantic City recently opened up their new staggering $25 million gentlemen's club at the Trump Taj Mahal Casino Hotel. To give the news media the video they needed for all the stories they wanted to do would of been a daunting scheduling project considering the construction of the club was already behind schedule by a couple months (Mr. Gans is perfectionist... who's gonna argue with that kind of success?!?!?). So they asked us to come in and shoot the 35,000 sq. ft. club in less than a day (around dozens of construction workers and their machinery) that would work for a downloadable HD B-roll package and a future promo video. Here is the B-roll package that was given to news stations around the world.
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