Need a promotional video?
"Promotional video" is such a general catch-all term. It could be a showcase for a new product, a general introduction of your business or just a pure sales piece. It could be just about anything. But to be effective, it should be short and tell a story. What's considered "short"? Well, to paraphrase the legendary Hollywood producer Sam Cohen, "if the butt wiggles in the chair, it's too long." The promo's job is to grab, excite and create interest. Let the website and printed materials bathe the audience with all the details.
Recent Promos
Hard Rock Atlantic City
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Dynamic Gaming SystemsShaq what? Shaq Jack!
Dynamic Gaming Systems is a gaming company that has new technology that is about to revolutionize the casino floor with groundbreaking hybrid gaming technology. Their first game launch is a game they have developed with the legendary Shaquile O'Neal. The trick to this was coming up with a straight forward video that easily explained the game to potential buyers, sponsors and players and do it in 4 minutes or less... and shoot it while its staged in a showroom and not a casino. The big guy was pleased... |
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2012 CRDA OverviewThe Casino Reinvestment Development Authority is an agency that has been directed by the Governor Christie to invest in and direct the redevelopment of the Tourism District in Atlantic City. They needed a video to showcase their 2012 progress for a major New Jersey Chamber of Commerce event in Washington DC. The event was attended by Governor Christie, US Congressmen and Senators and over 900 of the state's movers and shakers. ACP had about 3 weeks to put the video together from first conceptual meeting to final edit. We wanted it to have a documentary feel, not a promo-sales video. It needed to tell the story of a city and an agency's effort to begin AC's ambitious redevelopment plan. The production reality of it was clear, its a "we did this" video and the list was very long. Pacing was key and the event demanded it to be less than 15 minutes. We got it to a little over 12. Best of all, it has legs. It can be used for other CRDA presentations and their website.
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Helen L. Diller Vacation Home for the BlindACP has been shooting promotional videos for the Diller home since 2012. Here is the latest featuring one of the kids we originally shot over 5 years ago. The videos are vital for the home to ease new parents concerns and raise awareness and funds for this great Avalon, NJ camp for blind children. It was designed and produced for use on their website, fundraising presentations and television broadcasts. Footage has aired on various news affiliates in the Philadelphia-South Jersey market.
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Stockton College of New Jersey The Richard Stockton College of New Jersey is one of top public colleges in America (according to US News and Reports). It's a one of a kind campus, nestled in a pinelands reserve but just minutes away from some of the most vibrant urban areas on the east coast. They wanted a short general promotional video for the web and presentations that worked for a mixed audience of students, parents and potential donors.
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The Water Club at BorgataFew hotels in America offer the pure relaxation and luxury of The Water Club at Borgata Hotel, Casino & Spa. It is a feast of modern elegant design and spectacular views. Everywhere we turned, we a had a shot we wanted to get. But alas, we had to remember that this is an introductory and sales video, so we kept it short and to the point. But we could have produced a full show on this place.
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