A Fightin' Facebook Video Campaign...

Our home base is the South Jersey Shore Region, right outside of Atlantic City. Its a great location for us because we can easily work in the DC, Philly, NYC area while still having a great way of life on the shore. It has also enabled us to work closely with the Atlantic City casino industry. This past winter, Trenton politicians pushed through a referendum for a vote on the creation of two new casinos in the north New Jersey region. That development would be devastating to the Atlantic City Area. Local state Assemblyman Chris Brown approached us to put together a series of Facebook videos that would "vigorously" (Chris Brown is a bit of a scrapper) make the case against North Jersey casinos utilizing videos from his committee hearings, town hall meetings and panels about the subject. We went through all the video but it was still a little "wonky" so we chose to create a hook with Youtube "epic fails" scenes to set the theme of the videos (sort of like the Geico commercials use common puns) and apply a "Reason" number to it (because there are so many reasons why it's a bad idea). Each video generated 10-15 thousand views and 100+ shares rather quickly and established the message that the pro-North Jersey Casino forces had a fight on their hands. Was it successful? Just this week, the two potential billionaire casino owners suspended their campaigns 6 weeks before the vote...