Northern Quest Casino

Commercials
From 2006 -2010, we worked with the Northern Quest Casino marketing department to create an aggressive, promotions driven marketing plan. We produced and average of 3-5 TV/Radio ads per month, all used to target specific demographics that the featured entertainment or promotions was designed to embrace. However the ads were also designed to fit into a greater marketing concept for the Eastern Washington area - that Northern Quest was a destination that always had something fun going on. By always having a different ad on the airways, it created the image "where the fun never ends".  It was imperative for them to drive that concept in order to break the long held image of the stale, dumpy little Native American slot parlors that are scattered all throughout the eastern part of state. It was incredibly successful. They averaged double digit growth during the 5 years we were worked with the management team and enabled them to grow into a hotel resort complex.

Here are a collection of entertainment spots, promotion spots, a property spot and a re-branding spot when the new hotel and resort was doing its soft opening.  These spots show a variety of how we can make spots utilizing the materials available, often just photographs.