One of the perks of our work is we get to meet some really impressive people and tell their story. William Allen is certainly one of them. We also get to work for some really impressive companies like Acuity Specialty Hospitality of NJ. Here's a video that provided us an opportunity for both. Its not often that you get to capture genuine appreciation between a business and their client.
We started doing these 4 years ago and they just keep getting more popular. Its another great example of how you can take a small informational content addition and blow it up into a big video event through social media. In the first 24 hours, it will have 10,000 + views and shared dozens of times.
Our home base is the South Jersey Shore Region, right outside of Atlantic City. Its a great location for us because we can easily work in the DC, Philly, NYC area while still having a great way of life on the shore. It has also enabled us to work closely with the Atlantic City casino industry. This past winter, Trenton politicians pushed through a referendum for a vote on the creation of two new casinos in the north New Jersey region. That development would be devastating to the Atlantic City Area. Local state Assemblyman Chris Brown approached us to put together a series of Facebook videos that would "vigorously" (Chris Brown is a bit of a scrapper) make the case against North Jersey casinos utilizing videos from his committee hearings, town hall meetings and panels about the subject. We went through all the video but it was still a little "wonky" so we chose to create a hook with Youtube "epic fails" scenes to set the theme of the videos (sort of like the Geico commercials use common puns) and apply a "Reason" number to it (because there are so many reasons why it's a bad idea). Each video generated 10-15 thousand views and 100+ shares rather quickly and established the message that the pro-North Jersey Casino forces had a fight on their hands. Was it successful? Just this week, the two potential billionaire casino owners suspended their campaigns 6 weeks before the vote...
Social Media is increasingly being driven by video more than any other content. But how do you keep the beast fed without breaking your entire marketing budget? By getting involved with a production company that wants to create with you! Here's an example: Boogie Nights Atlantic City is one of those rare nightclubs that doesn't take itself too seriously. It's always focused on fun and looking for new ways to engage new customers. They wanted to take their popular in-club Pop Culture Trivia screens out into the streets to create a mini game show for social media. It was amazing how many characters we ran into that wanted to play for free passes into the club. We came up with a simple production model with club owner/producer David Pena and it worked efficiently and economically. We eventually got a dozen "mini-shows" in just one day's worth of shooting. The final cost ended up being less than $300 per "mini-show".
ACP found itself in the deep deep desert of Arizona producing product videos for Pahaque Wilderness. For you camping enthusiasts, you might want to check out the Teardrop Dome. The video is to be used as sales tool on their website and to demonstrate how easy it is to set up. Simple production, but quite a travel to get to the location. Absolutely beautiful country!!
Sea Isle City is a family destination jewel on the Jersey Shore. For over a hundred years, they have been providing summer memories for generations of East Coast families. And even though Sea Isle's business is providing shared vacation experiences from one generation to the next, that doesn't mean they are behind the times in marketing. Here are two videos we produced for social media marketing for Sea Isle City's winter 2016 campaign. We followed this family for a day at the end of the summer to create a video scrapbook of the day. We have also taken this footage and re-cut for :30 & :60 TV ads for the Philadelphia market.
A big part of our job is to help the viewer discover something new in the hope they will venture out themselves and visit the client/subject matter of the video. Well for us to do that, we actually have to go and discover for ourselves. And the best videos are the ones where we actually did experience the act of "discovery". That is certainly the case with Beach Plum Farm. David has lived in Cape May County for most of his life and this gem of a place (and festival) caught all of us by surprise.
Some shoots are better than others... and this is one. We shot this over two days following the Campisi family and their adventure provided by The Philadelphia Flyers and The Make A Wish Foundation. We shot hours of footage (nearly 60 gigs worth of full HD) and whittled it down to this 4 minutes in less than 24 hours. The result? Video-wise, over 40,000 views, 500+ shares on the Flyers Facebook page in less than 12 hours and some really wonderful comments. But most importantly, a great memory keepsake for the Campisi family.
Chalk this one into the "you never know" column. Little Kohlsen Fisher is a HUGE Flyer fan. His family played a joke on him and gave him a Penguins Jersey for Christmas. His response was captured on video and it went viral and was covered by news agencies around the country. The Flyers gave him a wonderful "replacement" gift, The VIP treatment at a Flyers game. Our cameras were there to capture Kohlsen's Big Adventure with his dad and favorite team.
Guy Fieri's Chophouse has been one of the big success stories of the summer of 2014 for Atlantic City. Since it opened in Bally's back in July, it has been packed every night and has blown away foodies up and down the coast. Guy couldn't be here for the grand opening but his crazy TV and restaurant schedule opened up for a media night last night. We shot an interview with Guy and promotional materials for Caesars Entertainment and the Bally's Youtube Channel. Photos By Tom Briglia of Photographicsphoto.com
Jake Glassey Jr.
We'll keep on shooting & editing...
... and we'll keep you updated with ACP & industry news with this new Blog!